HARNESSING "BIG DATA" FOR GROWERS AND BUYERS - SOMETHING BIG AT "TECH FOR INDEPENDENCE"

Todd Sears

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There’s been great response to our Technology Summit on Wednesday, March 23 at the Westin Crown Center of Kansas City. We’re calling the event Technology for Independence, which speaks to our goal to make our philosophy on technology not just our company standard, but the industry’s standard as well.

Put simply, our philosophy on technology is it must return value and profit to the farm. And the most powerful ag technology tools involve “Big Data,” that catch-all phrase which describes using technology to gather new information on farmers’ fields and crops and then putting that information to use.

We want to safely harness “Big Data” for independent producers and for companies and processors who rely on high-quality grain, and we want to do so from the first purchase of seed all the way through the final sale of the grain. Now I have a secret to share: at Technology for Independence on March 23, IntelliFarms will unveil a revolutionary new way to track and monitor grain unlike ever before.

Are you ready for SureTrack?

I’m taking about the SureTrack™ System, a new tool that will allow processors and companies with a grower base to improve management of grain throughout the production cycle. At the IntelliFarms technology summit, I’ll unveil the full capabilities of this powerful tool.

SureTrack was designed in response to my interactions with customers and an observation that remote-sensing technology and web-based tools could be better utilized to help companies track grain from seed to market. And as a result, help ensure product safety and quality.

There is an ongoing challenge in agriculture to meet worldwide demand, yet market prices can make traditional methods unprofitable and unsustainable. IntelliFarms already offers technologies that provide value by increasing quality and safety in grain storage and increasing yields through monitoring.

Now, imagine a simple tool that ties together a suite of data - from cash bids and market opportunities to soil temperature and moisture monitoring to grain bin management - and confidentially shares that information as allowed with buyers and processors.

That’s what we will unveil on March 23. That is the power of SureTrack.

Technology for Independence

I hope you’ll join us in KC on March 23, registration is open and an exciting agenda is on tap. Our featured speaker, Kevin Van Trump, is nationally recognized for his insights on agricultural markets. We also have panelists who can provide local and regional insights on the latest trends.

And, of course, we’ll be giving away an IntelliFarm!  A drawing will be held to win a complete IntelliFarms system, including BinManager system, a FieldDataManager weather station and wireless soil probes, a year’s access to the IntelliFarms Portal with YieldFax, MarketManager and CashBidManager tools, 80 acres of Biological products and a dedicated IntelliFarms specialist.

A major new product announcement -- the SureTrack System – plus insightful speakers, a big prize, and new technology exhibitors? That’s what I call harnessing data and technology on behalf of independent farmers. I can’t wait to see you on March 23.